50% of SFH’s programme beneficiaries are the poor.

50% of rural pregnant women and children under 5 sleep under long lasting insecticide treated nets in at least two focus states.
Modern contraceptive prevalence rate increases from 11% to 16%.

Consistent condom use among high risk groups increases by 20%.

SFH MISSION

Society for Family Health has a mission to empower Nigerians, particularly the poor and vulnerable to lead healthier lives...more 

Domiciled under the Technical Services Directorate, the Strategic Communications, SBC, Division has responsibility for leading the development and production of evidence-informed communication outputs in support of SFH programme objectives. SFH is a social marketing organization that makes use of the mass media to serve key target populations that are often dispersed throughout difficult-to-reach locations. The key target populations also have particular language needs which affect the application and content of communication media.

SFH adopts and adapts the Information, Motivation, Behavioural Skills (IMB), theoretical model in its promotion of reproductive and sexual health promotion. The model postulates that when people are well informed and motivated and possess the requisite behavioural skills for the promoted behaviour, they are more likely to adopt this behaviour toward achieving healthier lifestyles. SBC collaborates closely with other divisions to execute intervention strategies based on the IMB model. Activities here include advocacy, mass media, IPC, and distribution of high quality and affordable products and services.

The division operates as an in-house communications agency/consultant whose ‘clients’ are the various programme divisions as well as the corporate levels of SFH. SBC takes communication briefs from these ‘clients’, and working with research and the programme divisions, develops creative communication solutions. These solutions, by way of communications outputs, are then exposed to the various key target populations, again, through an evidence-informed media planning and placement. There are various outputs   such as TV and radio spots (ads), the popular weekly radio drama series “One Thing At A Time” (in four languages), the Long Distance Driver audio drama (also in four languages), etc.

SBC is also the custodian of a plethora of communication and behavior change materials known as IEC, (Information, Education and Communication) materials which are used for interpersonal communication sessions, (IPC)  for use at both personal and community levels to inform and advocate for change and improved individual and family health and safety.

The division provides technical assistance to the External Engagement division in the execution of corporate communication projects such as the corporate calendar, the annual report, and the SFH newsletter production.

SBC is the liaison between SFH and communications agencies. SFH out-sources the development and production of mass media campaign materials to reputable and competent advertising agencies through a rigorous selection process in tandem with donor requirements. SBC anchors the briefing and selection of these agencies and manages them to create, replicate and distribute high quality, effective media outputs that bring about real change in health outcomes. The division is supported by a dynamic team of staff with academic trainings in the humanities and social sciences, many of whom have had broad experiences in the media arts.