50% of SFH’s programme beneficiaries are the poor.

50% of rural pregnant women and children under 5 sleep under long lasting insecticide treated nets in at least two focus states.
Modern contraceptive prevalence rate increases from 11% to 16%.

Consistent condom use among high risk groups increases by 20%.

SFH MISSION

Society for Family Health has a mission to empower Nigerians, particularly the poor and vulnerable to lead healthier lives...more 

SALES AND MARKETING

Society for Family Health’s Distribution System
Society for Family Health (SFH), Nigeria depends solely on the dynamics of the Nigerian private sector distribution system to get its products to consumers across the country.
The pharmaceutical distribution system in Nigeria is well developed with about eight major commercial centres spread evenly between the southern and northern parts of the country. The system is so efficient that once a product is dropped in any of these centres and with sufficient marketing support to create demand, it is found in almost all the nooks and crannies of the country.  

SFH partners with a warehousing firm called Manufacturers' Delivery Services (MDS Logistics), a division of United African Company of Nigeria -UACN (the oldest and biggest business conglomerate in Nigeria) in warehousing and distribution of products. MDS has forty four depots in many towns across the country; SFH operates from 21of these depots. MDS performs the functions of warehousing, invoicing of the products and cash collection on behalf of SFH.  

SFH also works on contract with haulage companies to transport the commodities (after they are packaged by casual staff in its Lagos office) to the 21 MDS depots across Nigeria. However, SFH owns two I5-tonne vehicles; one is used for delivery directly to the Lagos wholesalers and the other to bridge supply if there is emergency shortfall across the country.

There are 50 registered wholesalers and three Sub Recipients (SRs) (for the implementation of the (Global Fund projects) on the list of SFH that purchase products directly from the 21 MDS depots; of these 5 distribute SFH products through the non-traditional pharmaceutical channel. SFH operates a strictly cash and carry policy, as such there is no credit sales. These wholesalers in turn sell to sub-distributors which number in the hundreds, who in turn sell to over 200,000 retail outlets (of which 7000 are registered pharmacy shop and the others are - Patent Medicine Store (PMS) numbering about 100,000 and hundreds of thousands of non traditional outlets that include supermarkets and kiosks. The PMS (selling mainly over the counter or non-prescription drugs) is the cornerstone of our distribution as it is found in almost every settlement in Nigeria. The SRs also sell the product at the stipulated prices to the trade –Pharmacies and PPMVs and Health facilities while ensuring utilisation through appropriate documentation of the particulars of the final consumers and feedback to the home office.

Through this means, SFH can reach the smallest of communities with her life saving products.

The Society for Family Health.....Creating Change, Enhancing Lives!